Allenhaus works with SMEs within the scope of brand identity, messaging, communications strategy and management of internal/external communications for startups, retail/ restaurant, professional & public services and technology companies.

• Expertly handled omni-channel strategy (and day-to-day management) to assist startup and existing SME client’s to capture audience and excel in traditional, digital marketing efforts; Consulted on best web, graphic and written communication tools for use of organization or specific campaign

• Directed and managed small team of six creatives (writers, designers, photographers) and developers

• Led brand storying strategy; developing storyboards, written and visual communication processes

• Worked with Creative Director to define key message points and delivered final package to client for pitch

• Worked with publicists and internal human resource teams to detail and interpret urgent internal/external matters; corporate communications; clients marketing initiatives

   

   

   

   

   

Reported to Creative Director, with primary objective to identify UVP, organize, implement brand strategy, and build online community. Develop marketing strategy to increase repetitive purchases, and influence new customers purchasing decisions. Implemented and managed daily, all approved print, in-store, email, social media and web marketing development and design.

• Primary author of marketing and promotional copy, published articles, community stories and video content.
• Managed brand identity by maintaining consistent usage of logo, collateral, slogans and style guide internally and externally
• Overseer of campaign management, evaluating analytics and measuring response devices against quarterly sales.
• Worked with Creative Director to implement messaging that drove seasonal “From One Tall Girl to Another” campaigns, events and online community.
• Created various social media campaigns to increase customer engagement influence current followers to share the brand, as ambassadors
• Led design plans and copywriting for product catalogues and brochures.
• Channel manager for successful Kickstarter campaign, developing all story points, page layout, messaging and daily email/social media messages to garner financial support to reach goal.
• Stayed abreast of best project management, promotional and communication tools; advised management of best communications practices and processes for effective sales
• Performed market and sales analysis reports; reviewing in detail, UX behavior/location/devices, site mapping, promotional sales and seasonal activity, against sales dips and peaks.

Reported directly to and worked closely with CEO, on the marketing and communications requirements for the startup of a clean energy company bringing to market, a patented waste-to-energy vehicle. Established keynote presentations for investment meetings, and later devised strategic communications and materials for early adopters; transforming science-tech-heavy jargon into relative, compelling messaging

• Collaborated with CEO and Engineer to fully vet and blueprint the overarching goals for the organization; to understand the technology and how to accurately describe technology across B2C and B2B audience
• Successfully crafted core message points to be used on all B2B collateral including white papers/case studies, web, email, video scripting, brochure, convention & expo pamphlets and billboards
• Crafted press release literature and public relations key points for interviews to be used by partners and board
• Effectively structured presentation design schematics and copywriting for messaging presented to stakeholders, including large corporations like Kimberly Clarke, Balfour Beatty, government agencies and local commercial-resident establishments
• Devised official style guide and oversaw implementation of vehicle wraps
• Managed contracted resources for development, design and print of marketing material

Focused, deadline-driven and original Copywriter tasked with bringing a family-fun tone to in-store messaging.

• Worked with Director of Marketing to restructure the tone and messaging for in-store marketing and promotional messaging 
• Created family-friendly name/titles and descriptions for restaurant’s food and beverage menu items
• Created brief catchphrases and at-a-glance graspable descriptions for new in-store rollouts (for new games, package deals and entertainment products)
• Author and organizer for Superbowl sponsorship decks and presentation material

Focused delivering effective news and stories for internal organization and volunteers/ donors alike. e3 is a global missions organization with presence in over sixty countries. Reported to Communications Director and worked with all country-leaders to plan and coordinate the country’s storyline; acting as Writer, digital content strategist and communications department coordinator contributing to overarching organization mission. 

• Lead writer in Creative Department for external clients, working with Creative Director and Director of Communications 
• Managed editorial and content development calendar
• Trained department managers and traveled to conduct training for field offices on company website, intranet and communications best practices
• Worked with department managers to identify stories that would promote their mission trips, to be featured in publications and internal intranet blog/ newsletter 
• Key role in customization and rollout of donor web application

International religious organization, initially onboarded to be part of a task force for development of slated nationally circulated magazine; after which worked with Publications, Public Relations departments and worked directly with Chief of Communications on ministry communications development and delivery. 

• Tasked to research, report and create mock presentations of slated nationally circulated magazine; writing editorial articles, editing content, creating editorial calendar and organizing distribution channels
• Worked with editorial team on quarterly content calendar; and advertising team to pinpoint content and promotional targets and budgets
• Managed Publications department editorial calendar; worked with Creative Department resources to establish internal projects that were communications and marketing related.
• Wrote editorial and donor content
• Scheduled and organized high-profile public relations and communication strategy meetings with Chief of Communications

Deadline-driven copywriter for entertainment company – one of my first clients and projects as a professional copywriter.

• Worked directly with Creative Director to create fun, engaging copy for in-store promotional campaigns
• Collaborated with Marketing Director to create sponsorship deck and event packages
• Worked with General Operations Manager to create department training manual 

Tasked with learning the internal operations of a creative agency, write content that accompanied web and design projects, manage projects as an account executive and other various tasks as assigned.  

• Worked closely with the owner/Creative Principle in learning Adobe programs, some web development, client relations and managing accounts
• Wrote copy for in-house clients
• Promoted to contract account manager

In 2012, I joined with Kupona as my way of giving back and and contributing my skill sets to a worthy cause. Began as a probono Consultant and later appointed to probono Brand Manager, working with the Executive Director to develop internal, donor and public communications strategies that are inline with its vision.

• Provides support for updating quarterly objectives and messaging via donor reports and publications, website and social media
• Consults Executive Director and team on feasibility of ideas and how they are implemented across available digital channels